Phalodi is located on the old caravan trade route and is a typical small desert town in the heart of the Thar Desert.It is located almost exactly midway between Bikaner and Jaisalmer.Believed to be founded in the 15th century, the lesser known town of Phalodi was originally ruled by Rao Maldev Rathore of Jodhpur. The arid landscape is punctuated with ancient Hindu and Jain temples, red and white sandstone havelis and street bazaars.Today the town is known for its salt industries besides being home to the Rajasthan Canal Project Colony.
Today attractions here include Phalodi Fort and important temples in the area include Jambaji Temple, and The Temple of Ramdevra.
The local bazaars of Phalodi are filled with traditional jootis, bangles, beaded jewellery including Bishnoi-style necklaces. Just 5 km from Phalodi, bird lovers can visit Kheechen, a sanctuary for the migratory Demoiselle Cranes which travel all the way from South Western Europe, Ukraine and Poland.